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Miscellaneous archive / page 4

» Visitors are not created equal
Realize the importance of good customer service. The old adage of word of mouth has now, in the electronic age, turned into "word of mouse." Its power, speed and reach have intensified a million-fold!

» Delegate, relegate, affiliate!
Don't have product to sell over the Internet? Can't keep up with the demand? Then Delegate, Relegate and Affiliate! Learn how through joint ventures, partnerships, etc you can alleviate these problems!

» Superior value equals superior sales
Learn the three distinct levels of your product and how to properly communicate them to your audience. Make your product or service stand out, and find out why "Implication is better than specification."

» How to "elevate" your visitors
Learn how to create an attention-capturing, curiosity-generating and interest-enhancing statement (one that is brief, concise and to the point), and keep click-happy customers from clicking off your site.

» People make the web, not computers
Don't suffer the "wrath of the web." Create a "high touch" website to humanize your visitors' experience. Like it or not, human interaction online and relationship management on the web are on the rise.

» Technically, who's your perfect customer?
Beyond demographics, psychographics and geographics, discover what Forrester Research calls technographics: a new and extremely important category when segmenting your target market. Knowing your market can provide insights into how and where to promote.

» Increase perceived value by trading off
Keep "tire-kickers" and "time-munchers" from nibbling away at your resources. Don't offer anything for free! Add value by negotiating on a consideration (i.e., a discount) than the actual product or service!

» Simple steps to success
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» The number one reason for a web presence
Someone once asked in the Marketing Challenge Private Site's discussion forums, "What's the number one reason a business should have a web presence?" This is a fascinating question because, very often, many businesses (particularly with those I've consulted in my practice) have no clue as to why they are online.

» Make it easy for people to find you
Due to the growing overload of information on the web, people no longer have the time to search the Internet let alone search engine results in order to find exactly what they want.

» Mastering narrow marketing mindedness
Without question, people are getting more and more tired if not annoyed of searching through mountains of irrelevant search results.

» Thinking "Global" in global terms
Final exams are around the corner and another semester is about to end.

» How to work smarter, not harder
Online, I believe business success is certainly easier to achieve than its brick-and-mortar version. It's not a free ride and it definitely requires some time let alone work.

» How to name a product, service or business
Today, it is an understatement to say that we are constantly bombarded with information of nuclear proportions.

» Don't be the best ... Be the first!
Often, many businesses build their entire marketing strategy around a particular brand and its "better" qualities.

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» Why should one go for autoresponders
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» Become your own boss - Start your own online business today
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» Express your thoughts - Creating your own blog!
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» Pop-up ads - To be or not to be?
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» Why content is king on the Internet
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There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

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Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
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