10 ways to drive traffic to your website
By Jakob Jelling
Developing a web site and then letting it grow is like planting a tree
and then nurturing it. You need to take care at every step from start
to infinity. Only launching a website is not sufficient, promotional
activities need to be taken to locate target audiences and then for reaching
to them. You will have to make sure that your presence is felt by the
entire world. There are many ways like posting links on other sites and
search engines, sending e-mails, starting affiliate programs, writing
articles etc that will drive traffic to your website.
Some of the way for driving traffic towards your website are listed
1. Create links
The number of links present on various other sites that focus at you
determines the level of your popularity. Always make sure that you
exchange links with as many sites as possible as it helps in getting
subscribers. You can have a separate page devoted solely for this purpose.
The websites on which link will appear should be chosen with care and
should be focusing the same set of audiences that you focus on.
2. Provide the latest
Always make sure that you provide the latest and up-to date information
to your visitors. This helps in creating new customers and retaining
Make a list of subscribers that are considered by you as precious. The
focus shall be on quality and not on quantity. These subscribers can
be sent E-mail newsletters. It is an excellent way of promoting your
web site provided the content of newsletter is short, informative and
interesting. You can even join big and small e-mail groups for promoting
your website and the products it sells.
4. Affiliate programs
An affiliate or associate programs pays a part of their sale proceeds
to sites whose links have helped the retailer in generating actual
sales. You should focus on building a network of affiliate program
whose products and subscribers can help you in getting business. Decide
on the percentage of commission that you will pay to them and always
focus on getting right kind of group.
5. Bookmarking the website
You can concentrate on making sure that the visitors bookmark your website
so that every time they access Internet they feel your presence.
6. Search box
As your business grows in size more and more users will be visiting your
site. There will be more of customer queries and you will have to provide
for more information. The best and most effective way to minimize confusion
and handle large volume of customers is to provide for a search box
on your website. It helps the users to locate the desired information
without any trouble.
7. Article writing
You can write articles on topic related to your website for distributing
them as newsletters, or to the owners of other website to be submitted
by them in article directories on the condition that they will provide
link to your website when using the material provided by you. This
helps in getting popularity on a wider basis. Search engines even use
these directories that help in getting listed on popular search engines.
8. Free advertising sites
There are many sites, newsgroups, directories that will allow free advertising
of your website. You can post ads there and publicize your web site.
9. Special focus directories
There are many sites that focus on some particular industry or product.
Getting yourself listed on such sites help in bringing target set of
10. Auto responders
With the growth in business the customers’ base increases and so
do their needs and queries. These present and potential customers will
be asking all sorts of questions. To satisfy them in the bet possible
way auto responders can be used.
Thus to conclude only big banners or colorful ads are not sufficient
to get traffic to your website. You will have to locate your audiences
and than make efforts to satisfy them.