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Create income archive / page 3

» Enter the age of wisdom
School's out and yesterday I submitted my students' final grades to the registrar's office. What a relief! Grading is probably the most lengthy and arduous part of my duties as a college professor -- I'm quite sure it's the same for most teachers.

» What's your visitor's UPA?
One of my students made me realize something important.

In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy ... Particularly web copy.

» If cash is king, cashflow is the castle
Very often, I am confronted with a dilemma. One was surely an event that took place last week. During midterm exams at the college, in one of my marketing management classes, I caught a student cheating.

» How to use guarantees to increase sales
While the greater portion of my career has been in business development consulting and speaking, I have spent many years in direct marketing and three years on the Web.

» How to close sales in the 2,000's and beyond
Are you a salesperson? Do you "close" sales? Are you often playing psychological tug-of-war with your clients? Most of us do. I did that for the greater part of my sales career.

» How to target your most profitable market
If you already solve a specific problem, then targeting your market as much as possible should be the obvious next step.

» How to generate better leads
A big mistake businesses often make when they market themselves is the fact that many try to sell directly in every communication they produce.

» Compel customers to propel sales
Surfers are shopping online more and more and the greatest determinant in what will help them increase their willingness to buy is the ease, confidence, and speed with which they'll be able to shop.

» Modeling on the web for money
A question I'm often asked is "what should I sell on the web?" There is no doubt that this is the vaguest question one can ever be asked.

» So, what's in it for me?
In the past, I often declared that the Internet is not a communications medium. It's much more than that.

» Secrets of on line success ... Revealed!
Now that Y2K has come and gone without a bang if not a whimper, it is time to start rolling up those proverbial marketing sleeves and start creating traffic as well as sales.

» Narrow your focus to broaden your sales
An important aspect of marketing online is the fact that people have the opportunity to effectively achieve targeted, measurable results.

» To up sales, up words
The challenge for many webmasters and Internet marketers is certainly that of ensuring a site communicates effectively to its audience -- especially when communication is at the heart of making profitable online sales.

» How to increase sales through payment options
In today's fast-paced world, ecommerce is growing at an explosive rate and most ebusinesses know that offering visitors the ability to buy online is becoming essential.

» Get banners that work
Recent figures show Internet ad banners now only get about one person in 100 to click on them and go to the advertiser's site.

» Increase your hits - This weekend!
All right, I'll admit it. Things are a little slow on the Internet lately.

» Promote your site offline
With the easy ad money of the Dot-Com rage fading, offline media are having to look harder for revenue. You can get some good deals.

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