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Guide to keyword optimization

By Jakob Jelling
http://www.sitetube.com

Content writers are often flummoxed when they find that despite their best efforts and careful selection of keywords, the results emerging from their sites concerning keyword optimization is not very complementary. The mistake that a lot of web developers and webmasters make when providing content for their site is that they are in such a hurry to post material on the site they often ignore basic requirements of the site. In a bid to quickly upload their websites and pages, webmasters often select keywords that have little or nothing to do with their site as a whole.

This kind of errant placing the content leads to confusion and poor search engine rankings as the search engine cannot place you at a higher rank for the simple reason that the content of the site does not balance itself. While developing your website you must be very certain and clear about your site, its questions, its purpose and the content you will be using for it. Everything must fit together like the pieces of a jigsaw puzzle; if your content keywords and articles are at odds with the site in question then this creates an imbalance and takes away from the possibility of your site gaining on the search engine rankings.

When optimizing for your website do not ignore the simple and potent messages sent to you through your own site. Before you decide upon the content to be displayed and the kinds of keywords that you will use on your site it is important that you are aware of what your site stands for. The site has a purpose and an idea, you must find that idea and think about what this page or pages entail, what they are talking about, what seems to be important for them, and if you were somebody searching for pages like these; what words would you use to come directly to this page.

What is special in this page that will attract the search engine to seek this particular page out and post it high upon the search engine rankings? If possible try to make a list of all these words that you find when perusing through your site, and later you can go through these same words and choose keywords from them. Try to find keywords that are varied even though they maybe related to the same subject. Keywords that are too similar waste space because when you include certain specific keywords, you should also include keywords that are less likely to be called up and in this way speed up and increase the range of traffic that your site may receive. Variation of keywords is extremely good for your site because in this way you can use keywords that are extremely popular and also keywords that are not so obvious yet by doing so you can ensure that your page shows up on comprehensive searches as well.

About the author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

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