Webmaster tips & trix   contact | privacylink partnersfree website content
Home » Articles » Newsletters & E-zines

» Affiliate programs
» SE optimization
» Miscellaneous
» Newsletters & E-zines
» Promotion
» Web design
» Usability
» Domain names
» Create income
» Web writing
» Hosting
» Guerrilla marketing
» Accessibility
» Web credibility
» Data recovery

» Archive


Special articles

» Google tools/services
» Yahoo! tools/services

How to write an email sales letter that gets results

by Kevin Nunley

Email marketing is hailed as the most effective form of marketing on the web. However, your email marketing campaign is only as good as your email sales letter.

An email sales letter must do several things:

1. Catch the recipient's attention during a scan of all the email marketing messages they get every day.

2. Intrigue the recipient enough that he/she doesn't delete your message.

3. Instill curiosity so the recipient decides to take a chance and click on the message.

4. Get them reading with a headline that demands attention.

5. Briefly but persuasively make the pitch, prompting the recipient to take action.

6. Provide links or contact information that make it easy for the recipient to visit your site, email or call you.

I know, I know, it sounds like a lot of bases to cover. But I assure you, it is essential that your email sales letter have all these characteristics.

Because email is not tangible, your prospects can make it disappear with the click of a button, never to see it again. With a sales letter that comes in the mail or an ad seen in a magazine, people can return again and again to that tangible piece paper. Non-virtual ads have a longer shelf life, where email marketing has to make a fast impression in order to get results.

Here is a plan to help you write an email sales letter that gets fast results:

1. Don't Ignore the Subject Line - A lot of people don't pay as much attention to the subject line as they do to the actual sales letter. HUGE mistake. The sales letter is obsolete if the subject line message--always very short and to the point--doesn't draw your prospects in. Without an intriguing subject line, your prospect will simply delete your email along with all the others they receive every day.

You only have a few words to grab your prospects attention, so choose them wisely. Make a promise, address a problem, ask a question, or name your product/service/opportunity's USP (unique selling point). Try writing several (or several dozen) subject lines and ask family and friends which are most likely to get them to open an email.

2. Powerful Headline - Email marketing is a constant race against time. You have about 1 second to get your prospects attention with the subject line, and only a few seconds more to keep their attention with the headline.

In 5 seconds or less, you have to persuade your prospect to keep reading. A few quick tricks that are proven to hold attention are

*Ask a how or why question
*Offer one of the most important benefits *Pose a challenge.
*Say something BIG and impressive (but don't go over the top!) *Name your price, but only if it is low enough to be a major selling point

Be careful not to make the mistake of promising something in the headline that you don't deliver in the body of the letter. Don't just make a claim to keep prospects reading.

3. Keep the Letter Focused - To make your email sales letter easy to read and understand, you have to know the main objective of your letter before you start writing it. What do you want the letter to do? Get orders, generate leads, inform and educate, prompt prospects to contact you directly? Start with a clear objective of what you want to get out of the letter and construct it around that focal point.

4. Make it Easy to Read - Don't try to impress prospects with how many four syllable words are in your vocabulary, or how long you can make your sentences using proper comma placement.
Those who read your letter want to do it quick. They want you to make your point in the most concise way possible.

Keep the first sentence and first paragraphs short. No one wants to dive into a long block of text right off. Break up the text with indents and sub-headings. And do have someone who knows grammar and spelling rules read your letter before you send it out. Computer Spelling and Grammar check is useful, but not foolproof.

5. Focus on the Reader's Benefits - The one thing that hold's people's attention more than anything else is finding out what's in it for them. Point out how the features of your product or service will benefit the reader. Don't expect the reader to figure out the benefits for him/herself. Try to make the letter as personal as possible, using words like "I", "You," and "Us."
You want them to get the impression that the benefits are targeted directly at them.

6. Don't Make the Reader Guess What You Want - Subtlety is not appreciated in email marketing. If you want the reader to do something--call, visit, fax, order, reserve, subscribe--tell them. Give them exact instructions on how to do what you want them to do, and tell them to do it today.

About the author
Kevin Nunley provides marketing advice and copy writing. Spice up your marketing with sales letters, ads, and web copy that sizzle and sell. See all Kevin's services and free tips at http://DrNunley.com Reach him at mailto:kevin@drnunley.com

Latest articles

» Change your mind about an eBay bid?
We have all made choices in life that two seconds later we know we should take back. Especially when there is money involved this can become a problem.

» A simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

» 7 ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

» Website valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is becoming more and more liquid each day.

» One way links are better than reciprocal links
You probably know by now that where your website ranks in the search engine rankings dramatically affects how many visitors you have to your site. Did you also know that you can change where your site is ranked by being proactive and getting as many one way links to your site as possible?

» How to make visitors stay at your website
The very first thing which you should provide the visitors with is some free interesting reading material.

» How to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement to look like a text advertisement!

» Offline advertising should be a part of your online strategy
Day by day, online business has become more & more complicated and competitive.

» How to sell traffic
Selling the traffic arriving at your site is a good method to increase profits from your portal.

» Make money from online auctions
Online auctions have the best benefit of a vast platform. Your product is viewed by loads of people & hence there is more possibility of finding a suitable bidder.

» Groupware explained in easy terms
Groupware is a term used frequently to describe collaborative software. Groupware is application software that integrates work on a single project by several concurrent users at separated random workstations.

» Timely back up can save you from disasters
Few things which people often back up are e-mail addresses, bank records, photographs, personal records, software’s, music etc.

» Why should one go for autoresponders
Autoresponders are programs which get automatically executed in particular situations.

» Become your own boss - Start your own online business today
A survey conducted by SBA states that two third of new business survives at least two year and about forty four percent survives at least four year.

» Express your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a journal or a newsletter which is regularly updated and can be used by any one.

» Pop-up ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads.

» Why content is king on the Internet
The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

» 10 niche marketing tips
In our increasingly driven consumer economies, the average customer is bombarded by choices. With increased saturation of the market, companies look towards niche marketing to search new, ever-evolving and sophisticated consumers.

» Using free traffic exchange
These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange.

» Ten ways to drive traffic to your website
Developing a web site and then letting it grow is like planting a tree and then nurturing it.

» Marketing through keyword articles
One of the most effective tools of Internet marketing is the use of keyword articles.

» Want to make money online? Market a service to businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"

» Web site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

» Alexa Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

» Abandonment - Why visitors don't turn into customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site?

Tools & services to enhance your online business

» Site Build It!
Over 100,000 small businesses of all kinds outperform larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing system of tools that delivers results.

» Secrets To Their Success
Take a private tour of two "Mom & Pop" web sites every month that earn $100,000+ a year... and discover the exact step-by-step strategies they have personally used to generate these massive profits.