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The Name Game - Pick the right domain name

By Jakob Jelling
http://www.sitetube.com

Your presence on the World Wide Web is acknowledged only through your domain name. Thus, it becomes very crucial to select an effective domain name, one which will actually resonate with your target customer. To understand the intrinsic importance of it, we need to understand what a domain name actually is. If we wan to make se of an offline system, then we can define the domain name as an address and the Internet. Even more accurately, it is a series of numbers which functions like a telephone number and serves to connect two digital entities on the World Wide Web.

Some S of the broad guidelines to choosing a domain name are as follows-it is always advisable to choose a name that is short and is relatively easy to both remember and spell. Also, it would be better if it were a descriptive name-describing what your site is actually about. Saying that, there are a couple of other guidelines to choosing a domain name. Primarily, the purpose of your website should, to a large extent, help you determine on an appropriate domain name. Also, when you actually start your search, it would seem that all the best names have already been taken. One method is to simply buy the particular domain from the current owner-if you have large enough pockets.

If you intend to register a domain name for your personal use, then one route would be to register it using your own. This is especially helpful if you have an unusual first or last name. Creative combinations of your initials and name parts are also another option. You might also want to consider exploring the other extensions available on the World Wide Web, for example .net, .org and .edu. Your hobbies, personal fetishes and lifestyle choice can be another source of a domain name.

Most companies are looking for a domain name which would aid them in protecting their trademarks on the Internet. In this case, it is always advisable to registers many possible combinations of this trademark as possible to avoid future complications. A popular strategy in the marketing business is to associate a general word with the company’s product. This can be another source for a domain name. While the more obvious names would most possibly have been snapped up, you might want to go for an alternative and creative appellation. This domain name can then be easily linked to your main website.

About the author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

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