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Online affiliate marketing By Jakob Jelling It was Amazon.com that started with the practice of promoting its products by providing its links on to the other sites. Soon it was able to position itself as an online sales leader, with both its sales and ranks ranging much higher to be challenged by any of its competitor. The definition Affiliate marketing can be defined as the process of advertising and promoting a particular brand and earning the commission for each sale your motivated customer makes. Basically, it is governed by the rule “make him buy, make your commission”. Online affiliate marketing is similar phenomenon where in the goods are promoted by making use of online available tools. These goods can range from a simple e-book to the sports goods, or any other product that you might be looking for. Basically the aim of the affiliates is to put in the buyer and seller to a common platform, and hence earn a commission from there purchase. The involved technique Why do a buyer or seller may need an affiliate?? How do affiliates put the two together?? Well, generally an affiliate starts with his website based on some particular theme, say home decorative. He then looks for the brands selling the same. The next probable step would be to finalize a business deal, where in the affiliate will promote and provide the links of the brands on his site, and whenever his directed customer will make a purchase; he will earn a pre-set percentage of share. This earned commission may vary from company to company, ranging up to 50% of the product price. Becoming a successful affiliate Some important tips 1. Providing rich content As an affiliate, it is vital for you to provide the incoming buyers with the high quality content rich information so that they benefit from your site and visit it frequently. This can be done by: a. Focusing on the subjects you are familiar with than to work over the relatively new ones. b. Use keyword optimization that is search for the keywords people generally search for and then work over the same; provide the users with the necessary and adequate information. The most popular keywords can be found by making use of sites like wordtracker.com, etc. 2. Make your site rank high in search engines You must make sure that your site ranks well in the most popular search engines like Google, Yahoo and MSN. The higher your site will score in these search engines, the more users shall come in to visit your site, thereby enhancing your sales and profit a lot. 3. Follow an easy sales strategy It is always recommended to have a uniform single yet flexible sales strategy so as to assure easy handling of resources and income. With different types of tie ups made with the multiple companies, it becomes difficult to stand and manage the business. 4.Facilitate easy browsing A site that is easy to browse, scan and
understand is always more admired than the one which consist of high
graphics and other images making the site difficult to browse. Set limits
on the banner ads as well
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