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10 deadly affiliate mistakes you should avoid

By Jakob Jelling

Setting up and running a small business online is not an easy task. There are many mistakes that small companies often make, that though avoidable, turn out to be lethal. Such mistakes have been listed below in the list of 10 deadly affiliate mistakes.

Deadly Affiliate Mistake #1
Many small business entrepreneurs who decide start an online business set up shops under the domain names of Geocities, Tripod, Angelfire or MSN, rather than having their own address. The affiliation to a known domain provides a lot of goodwill to the business and results in greater sales, rather than setting up individual sites. A strong, easily recognizable web address is a must for any small time online business. The same is also true for e-mail addresses. Therefore to avoid making such errors one should try to make the business professional by finding a good web site address and using it for both web page and e-mail purposes.

Deadly Affiliate Mistake #2
Many sites take a long time to load. This puts of a lot people and therefore, must be avoided. The culprits, most of the times are photos and graphics with huge file sizes. Any software like the PhotoShop can be used to reduce the size of the files.

Deadly Affiliate Mistake #3
Making web sites that contain all text and no pictures are also a put-off to many visitors. Care must be taken that the pictures are of optimum size to allow the pages to load in quick time. Pictures help the business feel “real” to the customers.

Deadly Affiliate Mistake #4
Another mistake on the part of the entrepreneur is to assume that just because a web site has been create, people will start flocking to the site. Marketing is a very important part of designing any web site. It should be proactively listed on search engines, and one needs to find sites that one can exchange links with in order to promote the web site.

Deadly Affiliate Mistake #5
An entrepreneur should also be careful in listing a phone number prominently on his website. While many people use the web pages for reference, they normally prefer to order by calling the company. A mailing address also helps add much needed authenticity to the company’s image.

Deadly Affiliate Mistake #6
A site should also not have too many banners. Too many banners make the web page look busy and cheap. Banners also prove to be detractors from the original web site.

Deadly Affiliate Mistake #7
One must also pay particular care to the fact that the web site is up and running daily through out the week. Some websites are up one day, down a couple of days and then up again. Regular checking and care is necessarily to keep the business flowing.

Deadly Affiliate Mistake #8
The information available on the web site should be as current as possible. Antique information on the web pages; give the image of being very careless.

Deadly Affiliate Mistake #9
Some sites put on wallpaper in the background for some reason. This sometimes interferes with the text reading, and therefore has to be avoided as much as possible.

Deadly Affiliate Mistake #10
The final mistake is not being able to convey what kind of business the company undertakes, and the kind of products offered to the customer. The home page should include a brief statement of your business mission.

Simple thought they might seem, these mistakes could prove to very costly and it is to the benefit of any small online business to be able to avoid these errors.

About the author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

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