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27 quick tips to top search engine rankings
Last Update: Friday, October 31, 2003.
In this article I show you how to improve your search engine rankings
using 27 quick search engine optimization tips.
1. Increase your site's link popularity by increasing your internal and
incoming links.
- Exchange links with sites listed in the same category as yours in
the major web directories, such as the Yahoo! Directory and the Open
Directory.
- Find sites that accept site submissions. Visit your favorite search
engine and search for:
"add url" "your
keywords"
Also try searching for the actual submission page using its page
name.
For example:
addurl.html, addsite.html,
addlink.html, etc.
2. Include a TITLE tag as the first META tag, directly after the HEAD
tag.
For example:
<HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools Reviews</TITLE>
...
3. Try to avoid stop words in your TITLE tag. Stop words (a, an,
and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) are common
words and characters ignored by some search engines to enhance the speed
and relevancy of their search results.
You'll find a list of 297 commonly-used stop words ignored by most search
engines in my search
engine optimization guide; Search Engine Optimization Strategies:
Top 30 Search Engine Optimization & Ranking Strategies For Dummies.
4. Include a META DESCRIPTION tag, directly after the TITLE tag. Include
the most important keyword phrase for the web page as close to the beginning
of the description as possible.
For example:
<HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools Reviews</TITLE>
<META NAME="description" CONTENT="Mike's Marketing
Tools is the leading review site for the very best internet marketing
tools for web marketers and webmasters.">
...
5. If you use a META REFRESH tag, make sure it is set to refresh after
30 seconds.
<META HTTP-EQUIV="refresh"
CONTENT="30; URL=http://www.mikes-marketing-tools.com">
Some search engines consider pages that refreshes under 30 seconds as
spam. I recommend using a JavaScript redirect tag, if you require a quicker
page refresh.
For example:
Step 1 - Paste this code into the HEAD section of your HTML document.
Change the 3000 to whatever number you like. 1000 represents 1 (one) second.
<SCRIPT LANGUAGE="JavaScript"><!--
function redirect () {setTimeout("change()",3000);}
function change () {window.location.href="http://www.mikes-marketing-tools.com";}
//--></SCRIPT>
Step 2 - Insert the onLoad event handler into your BODY tag, so that
the JavaScript code is executed when the page loads.
<BODY onLoad="redirect()">
6. Remove all other meta tags (author, date, etc.), unless you're sure
they are absolutely necessary. The only meta tags I ever use are the META
DESCRIPTION and occasionally the META REFRESH tag.
7. Include a site map with links to all your pages. This will help search
engines find and index all your pages.
- Limit the number of links on a web page to 50.
- If you have more than 50 links, limit your links to your most important
pages.
- Include text on the page as some search engines, such as AltaVista,
have been known to kick out links only pages.
8. Use one or more header tags in your main page body and include your
most important keyword phrase/s.
- Use large header tags, such as <H1> and <H2>.
- Use Cascading Style Sheets (CSS) to alter the appearance of the header
tags to fit the look and feel of your site. For more information read
this CSS
tutorial.
9. Check the first couple of lines of the first paragraph to see if it's
appropriate to be used as a description of your page. Many search engines
utilize the first couple of sentences of the body text as the search results
description, instead of the contents of the META DESCRIPTION tag.
10. Try to achieve an overall keyword density of 1-2%. For more information
on keyword density read my article, "How
Keyword Density, Frequency, Prominence And Proximity Affects Search Engine
Rankings."
11. Try to achieve a minimum word count of 300 and a maximum of 750 words
on each page.
12. Register a domain name with the exact keyword phrase you wish to
target, using hyphens to separate the keywords.
For example, if the keyword phrase is "search engine rankings,"
then register:
search-engine-rankings.com
If the domain you want is unavailable, either try a different extension,
such as .NET, .INFO, or .US, or add a keyword to the end (preferential)
or beginning of the domain.
13. Name directories after your keyword phrases, using hyphens or underscores
to separate the keywords.
For example, if an important keyword phrases is, "search engine
rankings," name your directory:
www.yoursite.com/search-engine-rankings/
or...
www.yoursite.com/search_engine_rankings/
14. Name web pages after your most important keyword phrase. Separate
the keywords using hyphens or underscores.
For example, if the keyword phrase is "search engine rankings,"
then name the page:
search-engine-rankings.html
or...
search_engine_rankings.html
15. Name your graphic files after keyword phrases. Again, separate the
keywords using hyphens or underscores.
For example:
<IMG SRC="search-engines-rankings.gif">
16. Include an ALT (alternative text) atrribute in image tags. Include
the most important keyword phrases.
For example:
<IMG SRC="search-engines-rankings.gif"
ALT="search engine rankings.">
17. If you use an image map, include HTML links, as some search engines
do not follow image map links. Plus image maps do not offer search engines
any link text to index. So, try to avoid the use of image maps as they
do not help with your search engine optimization efforts.
18. Use the longer or plural version of a keyword, where possible. Word
stemming is a concept used by some search engines to return search results
that include keywords that extend beyond what you searched for.
For example, a search with the keyword "engine" might return
results for, "engines," "engineers," and "engineering."
If someone searches for the longer version of a word and your page only
uses the short version, then your page will be excluded from the list
of possible results.
19. Sprinkle a few uncommon keywords and synonyms in your main body text.
Less popular keywords have less competition in the search engines. So
your web page is has a greater chance of being listed amongst the top
results.
20. Do not repeat keywords or keyword phrases over and over again on
a web page, as this would be considered as spam by search engines.
21. Keep your pages as close to the root domain as possible. Do not set
up more than 3 directory levels.
For example:
www.yoursite.com/index.html
(1st level - excellent)
www.yoursite.com/html/index.html (2nd level - Good)
www.yoursite.com/html/marketing/index.html (3rd level - OK)
www.yoursite.com/html/marketing/search/index.html (Too many levels down
- search engines will find it difficult to find and index pages this
far down)
22. If you have a persistent (on most or all of your pages) navigation
bar at the side of each page, your table is almost certainly set up in
such a way that it pushes your page's body text down the HTML document.
Search engines give prominence to keywords nearer the beginning of a HTML
document. So, design your HTML table so that the navigation bar is placed
after your main body text.
If you're unsure how to do this, check out my Search
Engine Optimization Strategies ebook. You'll discover exactly
how to design such a table in my book.
23. Move Javascript code to a separate file, or the end of the HTML document
after your closing BODY or HTML tag. Yes, this technique actually works!
Follow these instructions to move the JavaScript code to a separate file
and link to the file from the HTML document. Then place the following
code in between the HEAD section:
<HEAD>
<SCRIPT LANGUAGE="JavaScript" SRC="file-name.js"></SCRIPT>
</HEAD>
This procedure also reduces your file size, and therefore your download
time. In addition, it allows you to reuse the code on other pages by simply
link to the JavaScript file. Both of these techniques will move your important
body text nearer to the top of the HTML document.
24. Although not always practical, you may like to try naming your cascading
style sheet tags after keywords.
For example:
.search {
color: #ff0000;
}
25. Use Robots.txt files instead of Robots meta tags, as some search
engine robots do not recognize the tag. Visit The
Web Robots Pages for more information.
26. Do not use font size one (1) text as the default text size. Many
search engines consider tiny text to be spam. It's OK to use some font
size one text.
27. Do not participate in link farms or link exchange programs. Search
engines consider link farms and link exchange programs as spam, as they
have only one purpose - to artificially inflate a site's link popularity,
by exchanging links with other participants.
Do not confuse link farms and link exchange programs with reciprocal
linking. Reciprocal linking is the exchange of links with individual sites,
and is certainly an accepted technique for improving your site's link
popularity.
There you have it. My 27 quick search engine optimization tips to improving
your search engine rankings. I hope you found this report usful. For more
indepth tips, you may like to read my search
engine optimization guide.
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About
The Author: Michael Wong is a respected