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Offline promotion guide - part 3 Back to Offline promotion guide - part 2 Press releases If the journalist reads it and likes it he or she may publish it or some of its contents in his or her publication, if this happens you're on to a winner because the public in general are much more responsive to a news story than a plain old hyped up advertisement. This could mean they'll enquire about or even purchase your products or services. Using press releases for promotion of your website uses the same principals, if it's newsworthy release it. Newsworthy events for websites include website launches, website re launches and new online services among other items. It'll be up to you to decide what might be of value to a journalist and hence his or her readers, however there are hundreds of businesses that can organize what's of value into a professional press release and can then submit it for you. I would recommend the path of using these businesses due to the fact that if you submit a poorly written press release the journalist who receives it will (a) not publish it or any part of it and (b) not even look at your releases in the future so do it right the first time and hire somebody. Googles a good place to start looking. Others ideas Word of mouth Think about it, would you be more likely to buy your new shiny golf clubs from a company that you first became aware of in the classified section of the 'Timbuktu Express' or the company your best friend told you about, the company he bought the set he loves and uses all the time from? You must have a good product and website for word of mouth to work, why would people want to spread the URL of a bad website amongst their friends, family and co-workers? Well simply put, they wouldn't. You however for a start should tell any people you deal with about your website and ask them to tell others, remember they won't want to do this unless they like your setup so make sure your products, website and customer service are top-notch. Sorry about mentioning this for what now must be the third time, but I feel it's necessary. Word of mouth promotion will be helped dramatically if your domain name is short and easy to remember. If however it's not, don't fret, I would suggest you simply buy a secondary domain name which is easy to remember and simply redirect to your main site. Last time I mention any domain name stuff I promise :-) Conclusion Even if your business only exits in the virtual world you must realize
ALL your customers live and always will live in the physical world and
hence can be reached much better from the physical world. The moral of
the story is never ever forget about the offline promotion of your website.
Your success or failure could depend on it.
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