|
Top 12 ways to creating effective Google AdWords
ads
Last Update: Friday, October 31, 2003.
In this article I show you my top twelve tips for creating effective
Google AdWords
ads.
I've been testing the Google pay per click advertising system for a while,
with much success. These tips will help you create ads that generate higher
click through rates, and lower cost per click.
1. Target The Right Audience
Target the right audience by selecting the language and countries that
you want to target. For example, I exclude all countries where English
is not understood by a large percentage of the population.
2. Refine Your Keywords
Use square brackets "[...]" around your keyword/s.
For example:
[google]
[google adwords]
Your ad will only show when the search is for the exact keyword phrase
you have included within the brackets.
The ad will not show for searches that include other keywords. In our
example, this would be for searches such as "google search,"
or "google news."
3. Test Multiple Ads Simultaneously
Always test 2 (or more) ads simultaneously. This is what is known in
the print industry as an A/B split test.
Find out which one produces the higher click through ratio. Then replace
the weaker performing ad with a new one.
Continue this process in your never-ending quest to get the highest click
through ratio possible.
4. Track The Return-On-Investment Of Each Ad
Google tracks the click through ratio of each ad. But it doesn't track
the conversion ratio.
Use a special tracking link in each ad to track its conversion ratio.
For example, you could attach each ad with an affiliate tracking system
link. Make sure each ad produces a return-on-investment.
5. Include Targeted Keywords In Your Ad
Include the targeted keywords in the headline and the description of
the ad. Google will highlight searched keywords in bold in the ad.
When people scan search results, they look for the keywords they have
entered. Searched keywords highlighted in bold certainly help to catch
the user's attention. For this reason, ads with searched keywords usually
perform better than ones without.
6. Sell The Benefits
Spell out one or more major benefit in your ad. For example, make more
money, stay younger looking, lose weight, get healthier, live happier,
etc.
7. Include Attention Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, "Free:,
New:, Sale:, etc." Make sure you stay within Google's
editorial guidelines.
8. Use Words That Provoke Emotion & Enthusiasm
Use power words or call-to-action phrases that provoke emotion, enthusiasm
and a response.
Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you,
tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:
* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may
reject the phrase.
9. Sell Your USP (Unique Selling Proposition)
What makes your product or service better, or different, from the competition?
Spell them out in your ad.
For example, one of Amazon.com's first taglines was "Earth's Biggest
Bookstore." That's a powerful USP!
10. Link To Relevant Landing Pages
If an ad is for a specific product or service, create a landing page
for the ad. Include relevant and useful information to convert the customer.
Generally, a well designed landing page will almost always convert more
visitors than if you simply sent the visitor to the home page.
11. Remove Common Words
Remove common words, such as "a, an, in, on, it, of, etc."
Remove every word that does not absolutely need to be in the ad. Make
every word count.
12. Deter Freebie Hunters
Deter freebie hunters by including the price of the product or service
at the end of the ad. This will improve your overall conversion ratio
and lower your average customer acquisition cost.
This may reduce your click through ratio, but that's OK. After all, you're
not trying to target every body, only potential customers. In most cases,
freebie hunters will never become paying customers.
Conclusion
Remember that advertising is a never-ending series of tests. Always track
your ads. Never stop testing different keywords and ads to improve your
conversion ratio and lower your customer acquisition cost.
Advertising in the Google
AdWords advertising system works. It may not necessarily produce as
many visitors as Overture, but the click through cost is usually lower.
Master the art of advertising in Google, and you could outsmart the competitor
who's always outbidding you in Overture.
;o)
| » Change
your mind about an eBay bid?
We have all made choices in life that two seconds later
we know we should take back. Especially when there is money involved
this can become a problem.
» A
simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders
are the best idea yet for marketing with email.
» 7
ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website
is a difficult undertaking if he tries to consider the fact that
there are rivals everywhere waiting to pin him down.
» Website
valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is
becoming more and more liquid each day.
» One
way links are better than reciprocal links
You probably know by now that where your website ranks in
the search engine rankings dramatically affects how many visitors you
have to your site. Did you also know that you can change where your
site is ranked by being proactive and getting as many one way links
to your site as possible?
» How
to make visitors stay at your website
The very first thing which you should provide the visitors
with is some free interesting reading material.
» How
to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement
to look like a text advertisement!
» Offline
advertising should be a part of your online strategy
Day by day, online business has become more & more
complicated and competitive.
» How
to sell traffic
Selling the traffic arriving at your site is a good method
to increase profits from your portal.
» Make
money from online auctions
Online auctions have the best benefit of a vast platform.
Your product is viewed by loads of people & hence there is
more possibility of finding a suitable bidder.
» Groupware
explained in easy terms
Groupware is a term used frequently to describe collaborative
software. Groupware is application software that integrates work
on a single project by several concurrent users at separated random
workstations.
» Timely
back up can save you from disasters
Few things which people often back up are e-mail addresses,
bank records, photographs, personal records, software’s,
music etc.
» Why
should one go for autoresponders
Autoresponders are programs which get automatically
executed in particular situations.
» Become
your own boss - Start your own online business today
A survey conducted by SBA states that two third of new
business survives at least two year and about forty four percent
survives at least four year.
» Express
your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a
journal or a newsletter which is regularly updated and can be used
by any one.
» Pop-up
ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The
Efficacy of Pop-ups and the Resulting Effect on Brands” Internet
users feel harangues and harassed by pop-up ads.
» Why
content is king on the Internet
The advantages that Internet holds over the rest of
the other communication mediums should not wasted because of
the inability to find a comprehensive plan that will bind all
these faculties together.
» 10
niche marketing tips
In our increasingly driven consumer economies, the average
customer is bombarded by choices. With increased saturation of the
market, companies look towards niche marketing to search new, ever-evolving
and sophisticated consumers.
» Using
free traffic exchange
These days internet has emerged as both, a market and
hub for marketing. Unlike the ‘brick and mortar’ world
where large manufacturers manage to squeeze out the market bases
of smaller companies, the internet provides haven like the free
traffic exchange.
» Ten
ways to drive traffic to your website
Developing a web site and then letting it grow is
like planting a tree and then nurturing it.
» Marketing
through keyword articles
One of the most effective tools of Internet marketing
is the use of keyword articles.
» Want
to make money online? Market a service to businesses
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
» Web
site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they are
even published as far as search engine optimization is concerned.
Whatever you do, avoid these critical mistakes.
» Alexa
Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to
assist online businesses. A valuable tool that you should use is
the Alexa Toolbar. Even better, this tool is free.
» Web
site design mistakes
Some wise human once said "Learn from the mistakes
of others. There isn't nearly enough time to make them all yourself."
Hence this article. Here are five of the most annoying and common
web design mistakes.
» Abandonment
- Why visitors don't turn into customers
Every good Internet business understands the value of
conversions versus hits received. Far too often, businesses become
fixated on the hits they are receiving instead of monitoring their
hit to sale conversion rate.
» Creative
search engine optimization - A case study
Search engine optimization this and search engine optimization
that. You read and hear about it all day, but what about your site?
|
|
| Tools & services to enhance your online
business |
|
» Site
Build It!
Over 100,000 small businesses of all kinds outperform
larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing
system of tools that delivers results.
» Secrets
To Their Success
Take a private tour of two "Mom & Pop"
web sites every month that earn $100,000+ a year... and discover
the exact step-by-step strategies they have personally used to generate
these massive profits. |
|
|
Remember to join our newsletter and be notified when new web building
articles are released.
Privacy policy:
Email addresses are never sold or given out to anybody.
|
|
|
About
The Author: Michael Wong is a respected