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Good writing, better profits
by Meredith Pond
http://www.MeredithPond.com
Every day, more and more of us begin new online business ventures, hoping
to make a better living or just a little extra on the side. And every
day, more and more of us fail.
This may seem like a negative attitude, but unfortunately, it's the truth.
The Internet is a great place to do business, but finding real success
is like finding a needle in a virtual haystack. So what's the problem?
To be honest, the more I surf the Web, the more bad writing I see. I
can't tell you how many sites I've visited that feature boring, skimpy,
or almost incoherent copy. And let's face it: if your website can't communicate
your marketing message in an exciting, informative, and professional way,
you're not going to sell much.
If you think the way your website or other marketing materials read just
isn't that important, think again. Words are the ONLY way you can communicate
your sales message without at least a telephone conversation. When you're
trying to sell online, through the mail, or with email, written words
are all you've got.
If you walked into an electronics store to buy a computer and found their
salespeople unhelpful, incoherent, uninterested, and untrustworthy, would
you buy? Of course not. You'd head down the street to the next store.
The same goes for your website or sales copy. If someone is reading your
homepage or email and finds your writing is sloppy, boring, or insufficient,
they're going to go elsewhere.
First, make sure you have ENOUGH copy to explain your product or service.
If there just isn't enough content, people won't have the information
they need to make a decision. Skimpy or sparse sales copy will drive people
away faster than anything else.
Next, be careful! When writing your sales copy or website, don't just
rush through to get it over with. A lot of people hate to write, but we're
talking about your only interaction with customers here. Even minor spelling
errors, grammatical mistakes, or awkward sentences can add up to a gaping
hole in your credibility--and your profits.
Third, get excited about what you're selling! You don't have to hype
it up to the rafters, but you do need some enthusiasm. Your writing can
be exciting and motivational without loosing its professionalism. If you
don't get excited about your product, why should anyone else?
The way your sales copy or website is written can literally make or break
your chances for success. If you have a hard time finding the right words,
can't spell worth beans, or need a little help in the exciting department,
don't be afraid to ask for help from a friend, associate, or professional.
When words are all you've got, you need to make them count!
About the author
Author Meredith Pond has been writing successful marketing copy with
Kevin Nunley since 2000. Web pages, sales letters, articles, press
releases, ads, you name it! Don't let your writing scare away potential
clients! Good writing can save your business, and it's more affordable
than you think! Get Meredith's professional classified ads for just
$25 at http://www.FastAdKing.com!
Reach meredith at mailto:meredith@drnunley.com |
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