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7 years at the keyboard
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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Ok, for those of you still waiting, the Internet won't go away.
Hang up the hopes that it represents a passing fad sharing the fate of
the Beanie or the Pet Rock.
With legitimate high-tech stocks finally in the market, regular people
doing "real" business online, and consumer acceptance to the
point of purchasing movie tickets and homeowners insurance over the Internet,
the Web is here to stay.
However, many people still get that glassy-eyed, far away dreamer look
on their faces when they think of the riches awaiting them on just the
other side of their own dot-com.
Well, whether your business represents a laptop on a TV tray in the basement,
or a mega-corporation with offices all over the world, my last 7 years
in the Wild West online has revealed a few "truths" which should
last from here until the end of computers.
** There is no get-rich-quick! **
I guess it's in man's nature to desire instant wealth.
Since the dawn of history, people threw common sense to the wind and
went off in search of "buried treasure."
Unfortunately, instead of discovering riches, most just ended up buried
under a load of debt, misery and despair themselves.
In the late 1990's we saw the modern day equivalent of a gold rush with
high-tech stocks, dot-com companies, and investors who threw common sense
to the wind.
Well, we all know the result.
** The "Secret" to online business success! **
Would you like to know the real secret to making money online that will
govern the Internet for all eternity?
Here you go: Spend less than you make.
That's right! Simple math creates millionaires on the Internet!
Regardless of the market, size of your enterprise, or the nature of the
product or service you sell, the people who make money online spend less
than they make in revenue.
The companies that make money are the ones who let someone with basic
math skills run the advertising department!
** People don't buy refrigerators online! **
That's right, most people don't buy refrigerators online, but to look
at the way some companies operate, you'd swear they did.
Here's how people use the Web to buy a refrigerator (or any other major
purchase): they go online, research different models and prices, look
for a local store, go to the store, and buy one.
Companies that use the web to make money (instead of wasting it by the
bucket-load) understand the difference between closing the sale online
and providing information that leads to making the sale at a physical
location.
** The quick and the dead! **
People who buy online have little or no patience.
They go online to get information NOW, or to place an order NOW, or to
get their questions answered NOW!
The online world is a "right NOW" world, where wait times get
measured in seconds and people get mighty testy if their needs don't get
met immediately.
Speed, not size, determines the victor in e-commerce because the businesses
that meet people's immediate expectations as quickly as possible (if not
faster) ultimately win.
About the author
Jim Edwards is a syndicated newspaper columnist and the co-author
of an amazing new ebook that will teach you how to use fr-e articles
to quickly drive thousands of targeted visitors to your website or
affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors
to your website for weeks, even months... without spending a dime
on advertising! ==> Turn
Words Into Traffic |
| » Change
your mind about an eBay bid?
We have all made choices in life that two seconds later
we know we should take back. Especially when there is money involved
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Email is the Net's most powerful marketing tool. And autoresponders
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Getting people who matter to see one’s website
is a difficult undertaking if he tries to consider the fact that
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» Website
valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is
becoming more and more liquid each day.
» One
way links are better than reciprocal links
You probably know by now that where your website ranks in
the search engine rankings dramatically affects how many visitors you
have to your site. Did you also know that you can change where your
site is ranked by being proactive and getting as many one way links
to your site as possible?
» How
to make visitors stay at your website
The very first thing which you should provide the visitors
with is some free interesting reading material.
» How
to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement
to look like a text advertisement!
» Offline
advertising should be a part of your online strategy
Day by day, online business has become more & more
complicated and competitive.
» How
to sell traffic
Selling the traffic arriving at your site is a good method
to increase profits from your portal.
» Make
money from online auctions
Online auctions have the best benefit of a vast platform.
Your product is viewed by loads of people & hence there is
more possibility of finding a suitable bidder.
» Groupware
explained in easy terms
Groupware is a term used frequently to describe collaborative
software. Groupware is application software that integrates work
on a single project by several concurrent users at separated random
workstations.
» Timely
back up can save you from disasters
Few things which people often back up are e-mail addresses,
bank records, photographs, personal records, software’s,
music etc.
» Why
should one go for autoresponders
Autoresponders are programs which get automatically
executed in particular situations.
» Become
your own boss - Start your own online business today
A survey conducted by SBA states that two third of new
business survives at least two year and about forty four percent
survives at least four year.
» Express
your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a
journal or a newsletter which is regularly updated and can be used
by any one.
» Pop-up
ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The
Efficacy of Pop-ups and the Resulting Effect on Brands” Internet
users feel harangues and harassed by pop-up ads.
» Why
content is king on the Internet
The advantages that Internet holds over the rest of
the other communication mediums should not wasted because of
the inability to find a comprehensive plan that will bind all
these faculties together.
» 10
niche marketing tips
In our increasingly driven consumer economies, the average
customer is bombarded by choices. With increased saturation of the
market, companies look towards niche marketing to search new, ever-evolving
and sophisticated consumers.
» Using
free traffic exchange
These days internet has emerged as both, a market and
hub for marketing. Unlike the ‘brick and mortar’ world
where large manufacturers manage to squeeze out the market bases
of smaller companies, the internet provides haven like the free
traffic exchange.
» Ten
ways to drive traffic to your website
Developing a web site and then letting it grow is
like planting a tree and then nurturing it.
» Marketing
through keyword articles
One of the most effective tools of Internet marketing
is the use of keyword articles.
» Want
to make money online? Market a service to businesses
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
» Web
site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they are
even published as far as search engine optimization is concerned.
Whatever you do, avoid these critical mistakes.
» Alexa
Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to
assist online businesses. A valuable tool that you should use is
the Alexa Toolbar. Even better, this tool is free.
» Web
site design mistakes
Some wise human once said "Learn from the mistakes
of others. There isn't nearly enough time to make them all yourself."
Hence this article. Here are five of the most annoying and common
web design mistakes.
» Abandonment
- Why visitors don't turn into customers
Every good Internet business understands the value of
conversions versus hits received. Far too often, businesses become
fixated on the hits they are receiving instead of monitoring their
hit to sale conversion rate.
» Creative
search engine optimization - A case study
Search engine optimization this and search engine optimization
that. You read and hear about it all day, but what about your site?
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